Posting 13: Tourism in the West
Also see my comments on Dave's blog posting.
My comments on:
Hal K. Rothman, Devil’s Bargains: Tourism in the Twentieth-Century American West
Several themes appear to be central to Rothman's book in addition to his central narrative of the three types of tourism: Las Vegas/Nevada as colony; the centrality of Vegas to understanding the West in post-industrial America; tourism as personal consumption--which Las Vegas and entertainment tourism epitomize; and a critique of corporate capitalism (at least in regards to its negative effects on Western communities).
Rothman, particularly with his chapters on Las Vegas, is in the West as colony school. Rothman interprets Las Vegas as "a colony of the rest of the nation, especially of California" (290). "Nevada," he says, "derived its sustenance by trading raw materials – gold, silver, and the possibility of quick freedom in personal or economic terms – for the finished products of American society" (291). Western tourist destinations are not just colonies in economic terms. According to Rothman, they are also colonies because they reshape themselves to fit the cultural ideals of tourists.
It seems that Rothman’s heart is on the Las Vegas story; for Rothman, Las Vegas entertainment tourism epitomizes twentieth-century tourism, all other forms were merely a prelude. But I find it difficult to accept this narrative of entertainment tourism as paramount – maybe in cash/profit but many still prefer the National Parks. Rothman follows the dollars, not hearts. Did it "succeed and envelope" heritage and recreational tourism, or is it a different type of tourism altogether that appeals to people seeking entertainment, not nature and history? But Rothman's description of entertainment tourism as "tourism without deep meaning" seems to be on the mark.
Rothman's real critique seems to be the detrimental effects of corporate capitalism on Western cities and their people. (Though there is also some critique of the way tourists themselves have reshaped the West to suit their cultural needs). He must make entertainment tourism paramount in his narrative, because it is essentially, at least in its post 1980 configuration, the production of corporate capitalism. Though he admires the visionary genius of entrepreneurs like Steve Wynn, Rothman prefers Las Vegas as it was before corporate capitalism. In some ways, he sees Las Vegas under the mob as more of a community than corporate Vegas, with its service economy, glass ceiling for workers, and extracted profits.
Also see my comments on Dave's blog posting.
My comments on:
Hal K. Rothman, Devil’s Bargains: Tourism in the Twentieth-Century American West
Several themes appear to be central to Rothman's book in addition to his central narrative of the three types of tourism: Las Vegas/Nevada as colony; the centrality of Vegas to understanding the West in post-industrial America; tourism as personal consumption--which Las Vegas and entertainment tourism epitomize; and a critique of corporate capitalism (at least in regards to its negative effects on Western communities).
Rothman, particularly with his chapters on Las Vegas, is in the West as colony school. Rothman interprets Las Vegas as "a colony of the rest of the nation, especially of California" (290). "Nevada," he says, "derived its sustenance by trading raw materials – gold, silver, and the possibility of quick freedom in personal or economic terms – for the finished products of American society" (291). Western tourist destinations are not just colonies in economic terms. According to Rothman, they are also colonies because they reshape themselves to fit the cultural ideals of tourists.
It seems that Rothman’s heart is on the Las Vegas story; for Rothman, Las Vegas entertainment tourism epitomizes twentieth-century tourism, all other forms were merely a prelude. But I find it difficult to accept this narrative of entertainment tourism as paramount – maybe in cash/profit but many still prefer the National Parks. Rothman follows the dollars, not hearts. Did it "succeed and envelope" heritage and recreational tourism, or is it a different type of tourism altogether that appeals to people seeking entertainment, not nature and history? But Rothman's description of entertainment tourism as "tourism without deep meaning" seems to be on the mark.
Rothman's real critique seems to be the detrimental effects of corporate capitalism on Western cities and their people. (Though there is also some critique of the way tourists themselves have reshaped the West to suit their cultural needs). He must make entertainment tourism paramount in his narrative, because it is essentially, at least in its post 1980 configuration, the production of corporate capitalism. Though he admires the visionary genius of entrepreneurs like Steve Wynn, Rothman prefers Las Vegas as it was before corporate capitalism. In some ways, he sees Las Vegas under the mob as more of a community than corporate Vegas, with its service economy, glass ceiling for workers, and extracted profits.
